The Care Guide Luxury Brands Don’t Share: How to Make Bedface’s Organic Cotton Last Decades

Let’s be honest: luxury bedding often comes with care instructions as vague as their pricing breakdowns. “Machine wash cold. Tumble dry low.” That’s the extent of the advice from most luxury brands, even when you’ve just invested hundreds in so-called premium sheets.

At Bedface, we believe real luxury means lasting value—especially when you’re sleeping on our ethically sourced, GOTS-certified organic cotton. With just a little extra care, our durable long-staple cotton can outlive trendier brands and feel better with every wash.

Here’s the care guide those big-name brands should be giving you, but don’t.

1. Wash Cold—But Wash Smart

Yes, cold water preserves fibers, but don’t stop there. Use a gentle, pH-neutral detergent free from brighteners or bleach. Look for options designed for organic or baby clothes—your sheets deserve that kind of softness.

Pro tip: Overloading your washer can twist fibers and reduce longevity. Wash your sheets separately or in small loads.

2. Skip the Fabric Softeners

It sounds counterintuitive, but commercial fabric softeners actually coat natural fibers and reduce breathability. Bedface sheets are already softened naturally during production—and they get better with every wash.

Instead, add 1/4 cup of white vinegar to your rinse cycle every few months. It naturally refreshes and maintains softness without residue.

3. Line Dry When You Can

Tumble drying can wear out even the toughest cotton over time. If you have the space, air-drying is the gold standard. It prevents pilling, protects dyes, and saves energy. If you must machine dry, use low or no heat and remove sheets while still slightly damp to prevent over-drying.

4. Rotate Your Sheet Sets

Want your Bedface sheets to last 10–20 years? Rotate between at least 2–3 sets. This gives the fibers time to rest, reduces constant wear, and ensures your favourite set doesn’t get threadbare before its time.

5. Store Them Right

Natural fibers like organic cotton breathe better when stored properly. Use cotton storage bags or breathable containers—not plastic bins. Keep them out of direct sunlight and in a cool, dry spot to prevent yellowing or mildew.

6. Treat Stains Immediately—and Naturally

Chemical stain removers can weaken fabric and cause fading. Try a mix of baking soda and hydrogen peroxide or lemon juice and sunlight for natural whitening. Always dab—don’t rub—and rinse thoroughly before washing.

Why It Matters

Fast fashion has made its way into the bedding industry. Many "luxury" brands rely on heavy marketing and weak materials. Bedface is different. Our sheets are designed to be part of your life for decades, not months. But even the best materials need mindful care.

If you’re investing in premium, ethical bedding—give it the care it deserves. Your sleep (and wallet) will thank you.

Final Word

Luxury isn't about buying new sheets every year. It’s about enjoying the feel of familiar, well-loved bedding that just gets better with age. And with Bedface, that’s more than possible—it’s expected.